New to Ekwa Marketing
Existing Client: Launch Stage
Existing Client: Marketing Stage
- Ekwa and Online Marketing: an Overview
- Website Design
- Website Creation & Maintenance
- Call Tracking Metrics
- Website Chatbot
- NAP Consistency
- Local Citations & Backlinks
- Content
- Keyword Targeting
- Online Reputation Monitoring
- Acquiring Reviews and Showcasing You
- Month End Reports
- Paid Advertising
- Marketing Plans and Solutions
- Web Hosting and Email
- Client Servicing
- Social Media
- Videos 360
- Email Marketing
- Web Stories
- Best Effort
Call Tracking Metrics
At Ekwa Marketing, we offer a robust call tracking service designed to help you effectively monitor and analyze the inbound calls generated through our online marketing efforts.
You might think, "I don’t need call tracking. My patient or customer management system gives me a report on how many calls came in and how many appointments were made." However, without a dedicated tracking system, the data you receive could be inaccurate or not detailed enough to be truly helpful.
What type of insights can Ekwa's Call Tracking solution uncover for you?
- - The frequency and timing of unanswered calls at your office
- - How many calls ended in under 10 or 30 seconds
- - The number of callers who hung up after hearing the voicemail
- - Reasons a new patient may have chosen not to book an appointment
- - The volume of calls that ended immediately after the voicemail greeting
- - A comparison of existing patients versus new potential patients over a specific timeframe
- - The effectiveness of your online marketing in generating new potential patient calls
- - The total number of unanswered calls well your front office converts callers.
To gain these insights, you’d typically need to listen to call recordings and compile reports, which can be time-consuming. We understand that managing your practice is already a full-time job, which is why Ekwa takes care of this for you. We will review up to 500 calls each quarter and provide you with a clear, easy-to-understand call intelligence report.
Your first call intelligence report will be made available during the first month of the second quarter after your website is live.
Implementation - Acquiring call tracking numbers
We will obtain a local call tracking number for your practice that closely resembles your existing main phone number. We prefer local numbers, as toll-free ones often attract spam and are more susceptible to caller ID spoofing.
Integrating with your website and online profiles
The call tracking number will be incorporated into your website and labeled specifically for new customers or patients. Your existing number will remain for returning patients. To optimize the effectiveness of our online marketing strategies, we’ll also update your call tracking number across all relevant online business profiles, directories, and listings. This is essential to ensure we accurately track inbound calls which allows us to reliably measure the effectiveness of our online marketing efforts and create a complete quarterly call intelligence report.
Please be aware that, due to certain restrictions, most online profiles only permit the use of one phone number. Therefore, only the call tracking number will be displayed on almost all online profiles and listings. This may lead to inconsistencies in your Name, Address, and Phone (NAP). However, this step is crucial for accurately measuring online marketing, identifying missed opportunities, and obtaining clearer iniughts which can help your practice to grow.
Implementation - Acquiring Call Tracking Numbers
Where applicable, the call tracking number can also support SMS messaging and auto-response features. This additional communication channel can help you connect with your patient base as needed.
Note:
Please be aware that call tracking is a standard part of Ekwa Marketing’s services.
By choosing to sign up for Ekwa Marketing, you acknowledge and agree to the implementation of our call tracking services (when numbers are available). You also grant us permission to review up to 500 calls each quarter and provide you a quarterly call intelligence report.
The call tracking number we acquire for you is yours. What does this mean? In the event that we part ways, we will be more than happy to transfer the number to you or your phone carrier, ensuring that your call tracking number remains yours permanently.
We are continuing to see growth from the internet as people are reached! Keep up the great work!
- Dr. Brent N
We are seeing an increase in new patients, and have gone from being on the second page of Google to one of the first names on the first page! We are very pleased!
- Dr. Richard B
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