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- Ekwa and Online Marketing: an Overview
- Website Design
- Website Creation & Maintenance
- Call Tracking Metrics
- Website Chatbot
- NAP Consistency
- Local Citations & Backlinks
- Content
- Keyword Targeting
- Online Reputation Monitoring
- Acquiring Reviews and Showcasing You
- Month End Reports
- Paid Advertising
- Marketing Plans and Solutions
- Web Hosting and Email
- Client Servicing
- Social Media
- Videos 360
- Email Marketing
- Web Stories
- Best Effort
Content
We all know that content is king. However, content is more than just writing some paragraphs and combining them into one article.
At Ekwa, we follow a unique set of standards to help adhere to Google's human-first content initiative while getting your website pages listed as much as possible for Quick Answers (instant answers, answer box) and People Also Ask segments. These segments appear in search results for various search terms, and getting your website listed in them can help increase your reach and visibility.
References:
https://developers.google.com/search/docs/appearance/helpful-content-system
https://rockcontent.com/blog/google-answer-box/
https://seowind.io/people-also-ask/
The content is also written to help you get more "visibility" in Voice Search.
Reference: https://www.pumpkinwebdesign.com/benefits-of-voice-search-for-seo/
Finally, through its early days, we have seen some AI-powered search tools being launched. In no way would these AI search tools replace Google search, but it's a factor that we have been monitoring, and we are future-proofing the content we write, so it stands the best chance of getting indexed by AI bots that offer these search-based tools.
Reference:
https://www.foxnews.com/us/a-new-company-could-aim-dethrone-google-search-king-report
To achieve the above, the content we write follows a specific format, structure, word count, etc.
For example, all of your procedures/service pages would be written in FAQ format, with a minimum word count of at least 450-500 words. As calculated by Copyscape, the content plagiarism percentage should be less than 7%. However, related articles or blog pages will be written in either FAQ, Listicle, or Interview formats with a minimum word count of at least 450-500 words. We also create Case Studies related articles with a minimum word count of at least 600-750 words.
In the launch stage, the team would review your existing website content. If it is at least 400 words and the content plagiarism percentage is less than 10%, then we would reuse that content (assuming you like the writing style and own the content).
So I can hear you asking yourself, if Ekwa is writing content based on these new standards, then why is Ekwa reusing my old existing content? As long as your existing content is original and contains enough words, it's not bad per se.
Another reason we prefer to reuse "good" content is that the goal of the launch stage is to get your website live as soon as possible so we can start working on marketing.
If the content we reused is not performing well, we will rewrite it, but why do so at the start without knowing how well the content in the revamped website will actually perform?
Note:
In the launch stage, due to the limited time in the launch stage, we would only write the home page and common pages (about the team, about the practice, etc.) and limit the writing to 20 procedure/service pages. The team would also not be able to write or publish any blog pages. Any missing pages will be written during the marketing stage.
In the marketing stage, the number of articles written will vary. This is further explained in the Keyword Targeting section.
EKWA Marketing has been an excellent choice for the digital marketing of my practice. Their expertise in developing an interactive website & social media presence is unsurpassed. EKWA content creation has been superb & has kept our digital media up-to-date & relevant in the marketplace. Their digital professionals have been a dream to work with. Our return on investment has been excellent with significantly more new patients each month than ever before. I highly recommend EKWA for all of your professional digital marketing as it has certainly made a a enormous difference in our online presence and our bottom line!
Ken Poznikoff
I have been using Ekwa Marketing in my dental practice for the past 6 months, and I am a very happy client! They have been responsive to all my needs, and have made the marketing aspect of my practice much easier to handle. I love that my new website represents the feel of my practice, and that the original content has greatly improved my SEO ranking. We have seen a growth in new patients that have found us online, and look forward to continued growth as a result of our partnership with Ekwa.
Natalie Provenzano
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