Keyword Targeting

What are short, mid and long-tail keywords?

Short tail keywords are very broad keywords. The search volume per keyword is extremely high but very competitive to rank for. Short-tailed keywords are usually one or two words that cover a broader subject and not every specific, For example, ”chocolate nyc”

Medium-tail keywords are somewhere in between short and long-tail keywords. They are a little more specific than short-tail keywords, but still broader than long-tail keywords. For example,”chocolate shop nyc”.

Long-tail keywords have the lowest search volume per keyword. However, collectively, there is far more search volume for all possible long-tail keywords than for other keyword types. Long-tail keywords are also very specific and typically include more intent, which indicates the user is likely to convert. For example, ”chocolate shop with home delivery in nyc"

Think of it like this:

- 100 people are searching for one short-tail (main) keyword.
- 10 people are searching for one long-tail keyword.

If we focus on 20 long-tail keywords, and if 10 people are searching for each long-tail keyword, then targeting 20 keywords is more beneficial to growing your business/practice than just focusing on one main keyword.

Reference: https://www.semetrical.com/seo-keywords-long-tail-vs-short-tail/

Once the list of keywords is identified, the keyword team coordinates with the writing team to create the required content. Then, together with the webmaster team, the required pages are published on your website. Keep in mind that the number of articles we write for your website can fluctuate over time.

In the first four to five months of the marketing stage, the team typically identifies 16 keywords, which means we would write 16 articles/blog posts During that time. In the next five months, the team would identify 12 keywords. Thus, we would write and publish 12 articles during this time. By the time the website hits the 24th month in the marketing stage, we will be writing 1 article a month.

However, the above numbers can change depending on other factors. For instance, even in the 24th month, we could implement a marketing solution that requires writing dozens of new articles targeting newly identified keywords.

Likewise, if you introduce new treatments/services, we will identify new keywords and write content those new pages.