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Month End Reports

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Monthly, we would create a complete report covering key metrics for the previous month. Below are key metrics that are highlighted in your month-end report

  • The number of times your website appeared in Google Search - As reported by Google Search Console.
  • The number of unique search terms your website is associated with - As reported by Google Search Console
  • Number of keywords ranking in page one and the top 03 spots in Google - As reported by Google Search Console
  • New Users who visited your website - As reported by Google Analytics (GA4)
  • Engagement Rate - As reported by Google Analytics (GA4)
  • ROI-related metrics - As reported by the relevant admin panel
  • Traffic Sources - As reported by Google Analytics (GA4)
  • Page-wise engagement rate breakdown - As reported by Google Analytics (GA4)
  • Number of Backlinks pointing back to your website - As reported by Google Search Console.
  • NAP Consistency Score - Manually calculated based on research
  • Profiles, listings we create/optimize or manage - Manually calculated based on research
  • Detailed Keyword Ranking Table - As reported by Google Search Console

At Ekwa, we do not rely on or use any automated or third-party report or data collection service or tool because they almost always provide misleading guesstimates, as they do not have access to Google data or are linked to your website to extract accurate information.

As such, data contained in your month-end report is based on the data extracted via Google Search Console, Google Analytics, and other trusted sources. The data is then presented to you via Google's Looker Studio report platform.

Since we want to maintain full transparency, you will have access to the same raw data that we use in our reports, so you can verify the data points at any given point.

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