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- Ekwa and Online Marketing: an Overview
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Online Reputation
Monitoring
For this service, we would create, verify, merge (if duplicates are found), and then optimize key online reputation-related profiles, like Yelp, Ratemds (Medical Only), Google My Business Listing, Healthgrades (Medical Only), Nextdoor, etc.,
In the marketing stage, the team will monitor up to 4 online reputation-related profiles once a week. The team will look for positive or negative reviews published within the week.
What happens after we find a new review?
Based on what we find, we will create a response that can be posted as a review response.
If we find a new positive review published, the team will post a response thanking the reviewer. This short note of appreciation goes a long way in building trust with the reviewer and anyone else reading the review.
If we find a new negative review published ( * ), the team will draft a review response and send it to you along with the negative review. Once you approve the response, we will post it as a response.
Applicable to medical practices only - To comply with patient privacy laws (HIPAA), the response we create would not mention any Personally Identifiable Information (PHI). As such, please understand the responses we create will be unique but generic.
Note:
* Negative reviews can only be flagged for removal if the review violates the review sites' Terms of Service.
A removal request made by Ekwa will be reviewed by the relevant site admins. The review will be removed if the site admins determine it violates the Terms of Services or some Content or User Policy.
As the removal process is out of our control, the best way to remove a negative review is to bury it by getting more authentic positive reviews.
I was referred to Naren and Ekwa after some strong recommendations from colleagues. From our initial meeting to reviewing the needs of our business, Naren and his team have been truly first class. From a re-design of our website, to social media, videos and various other forms of SEO/SEM and reputation management, their team is constantly monitoring results and pushing forward with innovative ideas. I would highly recommend Naren and the Ekwa team for anyone looking to improve their overall presence and increase their customer/patient base.
Dr. Azeem Sheikh
Ekwa has been great at helping grow my business for the last 2 years. They have many talented team members who are always willing to help out. They offer multiple features to help business owners with building our online reputation. Their grow my reviews feature is a great way to get clients feedback and get the word out about our business. The monthly articles for our website allow us to keep information up to date with original content. Thank you for all of your hard work Ekwa Marketing team!!
Dr. Evelyn Sagastume Abers
Hello Dushi, You, Taylor and everyone have done and continue to do a GREAT job for us, and we sincerely appreciate it! I do look at many of the updates you send, and watch the progress. Most of all I appreciate the new patients and good reputation we enjoy from all your excellent efforts. Thank you again for all you do!
Dr. Mike M
Helping Doctors
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