New to Ekwa Marketing
Existing Client: Launch Stage
Existing Client: Marketing Stage
- Ekwa and Online Marketing: an Overview
- Website Design
- Website Creation & Maintenance
- Call Tracking Metrics
- Website Chatbot
- NAP Consistency
- Local Citations & Backlinks
- Content
- Keyword Targeting
- Online Reputation Monitoring
- Acquiring Reviews and Showcasing You
- Month End Reports
- Paid Advertising
- Marketing Plans and Solutions
- Web Hosting and Email
- Client Servicing
- Social Media
- Videos 360
- Email Marketing
- Web Stories
- Best Effort
Social Media
The key to social media is providing a good mix of social media posts. Remember, not all your followers will like or want to see the posts you and I like. Thus, we need to find a middle ground to publish a decent variety of posts so that enough people with varying likes and dislikes will engage with them.
To do this, we must identify which specific procedures/services you want posts created for. Then, per procedure/service, you need to select a category and a subcategory.
So, what is a post category? A post category is a post created based on a specific type of content. For example, educational posts are created using content related to Q&As, Myths vs. Facts, Interesting Facts, etc. Subcategories represent the style in which the content and design are created. So, for example, if you select the "Educational" category and the subcategory "Fun," we create and make available educational-related posts that are written and designed to be fun, lighthearted, or even cartoon-like.
Below is a list of all available categories and subcategories
| Category | Category Description | Sub Category and its Description |
|---|---|---|
| Educational | Interesting, Did you know facts, Myths vs. truths, Q&As |
General - Design and content created to be engaging and professional but are not created with any other specific style. Fun - Content and designs would be created in a lighthearted, fun, and cartoon-like style. Interactive - Content and designs are created to prove a reaction via puzzles, quizzes, competitions, asking your audience for their own experience or thoughts, etc. |
| Wellness | Health benefits, Lifestyle benefits, self-care, and preventative tips related to the procedure/service | |
| Promotional | Directly promoting the procedure/service with a heavy emphasis on conversion and call to action. | |
| Celebration | Awareness days related to the industry will also be included in the calendar alongside other celebratory days, such as Christmas and Halloween. | |
| Inspiration | These are feel-good posts that are not necessarily relevant to a specific industry; in most cases, they consist of quotes or inspirational stories. |
Even with these various post types, we know that social media newsfeeds work based on an algorithm (similar to Search Engines). Various signals influence this algorithm. One of these key signals is engaging your audience through posts with a "personal touch." These posts, which involve you and your team, tend to gain far more reach and engagement, and social media platforms love them and show them higher in the newsfeeds. Since these types of posts get more engagement, social media platforms will find your page more relevant, resulting in the other posts we publish showing up higher in your audience's newsfeeds. To create these types of posts with a personal touch, the teams will propose a few campaigns each month, and we highly recommend that you and your team implement at least one of them each month.
Note:
During the launch stage, the team will create (if required), optimize your relevant social media pages, and gather various preferences. We will discuss which procedures/services, categories, and subcategories we need to create posts for. The first set of campaigns and your first batch of posts will be made ready for publication in the first full month in the marketing stage.
Ekwa Marketing is definitely a 10! The visuals they create for my practice and social media are professional and eye-catching. Ekwa teams get my information and message out in a very effective way!-
Dr. Clint B
I know that it is very important today, to incorporate social media and networking into the public relations campaign of a medical practice. As I do not tweet, nor have a personal Facebook account, I did not want to delay the onset of my practice benefiting from a Twitter and Facebook presence. I am very happy with the support that I have received from Ekwa Marketing in creating these accounts for me. It is a very efficient process from the time I conceive of an idea to disseminate to the time it is broadcast via Ekwa Marketing's help. They created the accounts and passwords for me and made it turnkey and streamlined the whole process. They make me feel that it is important to them to make this a successful undertaking for my practice. I highly recommend their company for website development and social media.-
Dr. Ron S
Ekwa marketing is great. They take-on all of the challenges of digital marketing, social media platforms, and websites in a way that is effective. It is a great return on investment and worry-free for the client in an ever-changing environment. I continuously receive praise and positive feedback from my patients on our website and social media presence.
Dr. John Aurelia
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