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- Ekwa and Online Marketing: an Overview
- Website Design
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- Call Tracking Metrics
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- Client Servicing
- Social Media
- Videos 360
- Email Marketing
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- Best Effort
Videos 360
The social media team creates various post types (text, images, infographics, and videos). But what about the website? Is it just going to be a bland site filled with text and some images? Absolutely not. The social media video production team also creates educational-type videos, which we call Videos360. These videos can be embedded on the relevant service/procedure page on your website.
Why is it called Videos360?
The name of this service represents the fact that these videos can be created to focus on every degree to which a potential patient/customer would want to know about a service or procedure. Hence, the term Videos360.
How can videos help grow your business/practice?
- Videos help increase the dwell time (increase the time a visitor spends on your website)
- Increase onsite user engagement
- Help convert inquisitive users to potential new leads/patients
- Videos can rank independently outside of your website in video searches.
Using these videos, you can explain a service or procedure, answer commonly asked questions, dismiss myths, highlight its benefits, or showcase your expertise on why someone should choose you.
Creating such videos may seem daunting and time-consuming. However, we have designed a streamlined process that only requires an hour of your time to speak about the services and procedures. Your voice recording would then be broken up into smaller bits and converted into videos, which are published monthly or bimonthly, depending on how much content we can extract from the recording.
Don't have time to attend a voice recording session? Don't worry; we can create one for you and produce the videos without your involvement. However, we strongly encourage our clients to conduct a few recordings (at least once a year) because then, the team can create videos using your voiceover to help you connect with users.
Note:
Videos360 service is only available in the marketing stage
Thank you so much for your help with our site! It looks amazing! Working with your team was wonderful! My calls and emails were always responded to quickly as well as any edits or content suggestions. Thank you again!
Mari, Life Smiles Dental Care
EKWA marketing has really helped my practice! The team works on so many different projects to get our name out there online. Thanks EKWA.
Dr. Mamta Kori
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