Online Marketing Services for Medical Practices and Doctors

Website Design for Medical Porefesionals - Converting to a Website Pages.

What happens after a design is approved?

On the surface, it may seem straightforward to plugin a design to WordPress, publish a few pages, and make a few edits. After all, it's WordPress, so it should be a snap.

Unfortunately, that's not the case. At Ekwa, once your website design is approved, the webmaster team will convert it to a WordPress theme and then manually build each page.

The conversion of the design and page creation are all done manually; we do not use plugins or page creation plugins because many of them do not allow us to comply with the various technical standards and guidelines, which many other agencies do not focus on.

This is one of the reasons why the launch stage takes 8-9 weeks to complete.

Standards and Technical Guidelines to follow when creating Website Pages for Local Businesses

When creating each page of your website, what guidelines/standards do we follow?

Web Content Accessibility Guidelines - The goal of the Web Content Accessibility Guidelines is to make websites more user-friendly, while simultaneously helping users with disabilities to access and navigate through the website without any difficulty ( * )

Your website's overall performance is positively impacted because the mission of Google search is to organize the world's information and help users find the most relevant and reliable information that is universally accessible and user-friendly. So, it's a win-win situation to comply with these accessibility standards.

Structured Data - Every page needs to contain specific code that helps web crawlers identify and index each page, better categorize the text, and display it in search results.

Reference:
https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data
Elements - Each page has to contain certain elements that must be included in each page. These elements help with user engagement and increase conversion, comply with E.E.A.T standards (Experience, Expertise, Authoritativeness, and Trustworthiness), accessibility, and privacy-related laws and standards.
Google Lighthouse Performance Scores: Getting a high score in the Google Lighthouse Audit means that the website is adhering to the best practices in the following areas
- Accessibility
- SEO
- Overall Best Practices
- Performance
Mobile-first indexing best practices - Ensuring your mobile version of the website confirms mobile sites' best practices, including how fast the page loads, how the page is built, how the page resizes to different mobile devices and screen sizes, etc.

Reference:
https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing
Creation of an e-commerce store ( ** )

How Ekwa Marketing Implements Web Maintenance for its Clients

What happens after the website is built and published?

We would love it if we could build the website and then forget about it and only focus on publishing new pages and making edits that you want. Unfortunately, most standards evolve and change over time. Some require minor tweaks, while others require a complete overhaul of what we did previously.

For example, the audits used to calculate the Google Lighthouse scores change almost every other month. In some cases, it changes multiple times a month.

Based on the above, below are the areas the team will focus on in the marketing stage

Implementing routine changes, updates, publishing of new article pages
Responsible for coordinating with other internal teams and developing/implementing web features and tools that would help further increase user engagement.
Routinely monitors Web Core Vitals and Errors as reported in your Google Search Console and fix any issues.
Updating WordPress core and plugins
Continuously optimizing the website and its pages against the standards mentioned previously.

Note:

* There are various widgets that claim to make a website comply with Accessibility Guidelines and ADA laws. However, these widgets and tools do not make a site comply with the guidelines. It can in some cases negatively affect the website loading times.

Reference: https://www.accessibility.works/blog/avoid-accessibility-overlay-tools-toolbar-plugins/

** During the launch stage, if you require an e-commerce/online store to be setup on the website, then please understand that the time to complete the launch stage will be extended by at least 1-2 weeks (this can vary depending on the number of products that need to be added to the online store.)

If you require to set up an online store, the team will require the below information

Product information (Name, description, price, and image)
Product categories
Payment gateway information (Stripe, Paypal - Please understand due to security and authentication, we can not create any payment processing accounts on your behalf)
Shipping charges and how it should be calculated and applied
Taxes and how it should be calculated and applied

What Our Clients Say ?

See latest reviews

Ekwa has been the company that developed our website. We have been working with Ekwa for over two years. I have to say that every member of the Ekwa team has done a stellar job for us. Everyone is very attentive and ready to do what needs to be done to maximize the work of our website in terms of content development, ranking and tirelessly working towards developing it to the next level, helping us with developing new pages, new procedure pages, constantly keeping the site fresh and relevant.

Dr. Al A. Fallah

We have had such great results with Ekwa. They always are on the cutting edge and show you the numbers and info to prove it!! Love it that they are so very helpful in things that I would not have a clue to do in the back end of the website designing. They are always coming up with helpful ways to help our practice grow! Thanks to all the team @ Ekwa Marketing!

Dr. John Palmer

We have had a really good experience working with Ekwa to launch an improved website for our practice. The process was very smooth and painless. Everyone at Ekwa is Awesome!-

Dr. Anh K

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