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- Ekwa and Online Marketing: an Overview
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Ekwa and Online Marketing: an Overview
SEO and online marketing have evolved over the years. Gone are the days when a website with original content and a few backlinks was good enough to rank at the top.
Over the years, more factors have been introduced, and today, everything from a website to an online profile (and everything in between) is interconnected and affects overall performance.
Not forgetting that nothing is static. SEO and social algorithms, web standards, UI best practices, and even laws related to user privacy and accessibility change frequently. So, what was a best practice last year is replaced with something new.
For a local business/practice to succeed in the online world, all of these factors must be considered.
References:
https://searchengineland.com/library/platforms/google/google-algorithm-updates
https://moz.com/google-algorithm-change
Marketers always knew that there were several hundred ranking factors, but according to some "leaked" documents, Google looks at thousands of factors and tens of thousands of data points (2,596 modules with 14,014 attributes) when determining online performance.
References:
https://herdl.com/google-algorithm-leak-analysed/
https://searchengineland.com/google-search-document-leak-ranking-442617
We all know many of these factors are important, like user engagement, original content, reviews, backlinks, links, titles, offsite optimizations, not implementing any black hat SEO techniques, etc.
However, take this "leaked" data with a huge grain of salt. It is a few years old (some say several years old, but we know it's relatively new as it has evaluators related to COVID). The data does not reveal how the actual ranking algorithm works, nor does it reveal how each evaluator is weighted or the larger system this is a part of.
Though it's not the secret sauce, it does confirm what we already know and give some insight into what we should focus on more.
Reference: https://www.searchenginejournal.com/alleged-google-data-leak/517758/
To put it another way, if you consider SEO to be a huge puzzle, we just got a hint at what the corner pieces should look like. It may seem insignificant, but it's better than nothing.
All of this can make the most seasoned business owner's mind spin, which is what brought you to Ekwa marketing.
In a nutshell, Ekwa focuses on revamping your website and key offsite platforms during the launch stage. The focus is to ensure everything is created to comply with all the technical standards and guidelines. Then, we transition to the marketing stage. As the name suggests, the marketing stage is when the marketing starts. The goal in the marketing stage is to move the needle for each area, which ultimately grows your practice/business every month.
This is why online marketing is often referred to as a marathon and not a sprint. It's one area of marketing that you can never stop and take a breather.
References:
https://www.seo.com/blog/when-can-i-stop-seo/
https://searchengineland.com/how-long-seo-takes-429804
Ekwa Marketing has been my webmaster as well as my SEO and social marketing team for several years. The companies I had previously used told me they could do it, but when it came to delivering, they could not produce the results that have been possible with Ekwa. The other companies might have one person to review your account occasionally, but Ekwa has someone working for you every week keeping things up to date. Plus they have over a hundred staff members some of whom do specialized work. They have been great to work with. I would hire them again in a heartbeat.
- Dr. Thomas F
Ekwa consistently provides wonderful customer service and the best 'best bang for our buck' when it comes to our website and social media. They stay on top of the latest trends for the web and make sure that everything they do is keeping our name at the top of the search engines. We recommend Ekwa to anyone looking for the best!
- Dr. Clint B
Naren, Ekwa Founder and CEO, has been a pivotal part of my growth and prosperity in my practice. I have learned a lot from Naren and I enjoy and value our friendship. I am so grateful for both Naren and for Ekwa. I love my relationship with my coach, Lila, as well. She has helped to take my works and put them into the visible in far better ways then I could have even imagined. We are a great team and I look forward to seeing what we can create in the future!
- Dr. Michaela M
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